We Are Grounded in Business Fundamentals
Searching for Profit is a
marketing consultancy focusing on the interaction of
the consumer with businesses using search engines, RSS,
blogs, podcasting or other new media to deliver their
message. Searching for Profit is grounded in business fundamentals
and focuses on developing business results for those
adopting new marketing strategies..
In the for-profit arena, the objective is obvious. Even non-profits must
achieve the maximum result while conserving resources.
Customer Relationships Are Key
It is easy to lose sight of the fundamentals. Marketing is
not about beautiful creative or catchy slogans. It is about drawing customers
into long term relationships with your business. No longer is the marketerís task
to create awareness and a memory of a product or service. Today it is about intercepting a prospect
moving rapidly across a digital landscape filled with attractive offerings and
use the Web to research, shop and purchase products unaided by sales personnel.
They rely on their own ability to find what they want and need through search
engines and online media. Searching for
Profit can help you develop the strategy, select the keywords and create the messages that you need
to intercept todayís discerning customer.
Make Sales and Profits
To make sales and achieve profits, the marketer must know
how to provide the consumer precisely the information desired at each phase of the
buying cycle. This requires an in-depth knowledge of consumer behavior and the language
of searching and buying. Searching for Profit helps businesses navigate the
changing media landscape of blogs, podcasting and comsumer-generated
media. Searching for Profit draws on the skills and
experience of experts in marketing, sales, consumer behavior and the language
We Are Experts
If you are not
yet sure of how to integrate blogs and RSS into your
marketing strategy, Searching for Profit can help you.
Our book Business
Blogs: A Practical Guide
is acclaimed as a real guide for how business can use
blogs. Beyond the book, we can guide you so that you
too can capture the power of buzz marketing for your
We invite you to tour this site. You can expect to find not
only information about what we do but also an array of useful articles and
information on online marketing.