Before setting up Searching for Profit Amanda was Director
of Research for a leading Search Engine Optimization firm.
She brings to Searching for Profit over twenty years of experience as a
communications, sales and business strategy consultant, and ten years as a Web
marketer. Amanda has developed for clients award winning print, web, training
and presentation media. Visitors to searchingforprofit.com and clients can
expect this site and their engagements to reflect the depth and diversity of
Amanda’s creativity and expertise enabled her to develop patent
pending language-based analytic tools and methodologies to support
search engine marketing campaigns. She is a renowned expert on blogs, podcasting,
and the language and psychology of search. The clients she
has worked with include 3M, Sharp Electronics, Medtronic, Mercedes-Benz and
Washington Mutual, to name just a few.
She was also previously associated with Chi Systems, Ann Arbor, Michigan,
a health care consulting and publishing group where she was the associate
editor of Health Care Strategic Management and Hospital Materials Management,
two monthly health care management and strategy journals.
Amanda is the author of two books and has written feature
articles for over thirty magazines and journals. Her most recent book is Business
Blogs: A Practical Guide, co-authored with Bill
Ives. She is currently working on a
workbook to accompany this guide.
Her education includes a Bachelors Degree in Classical
Civilization from Douglass College in New Jersey,
a Ph.D. in Classics from the University
of North Carolina at Chapel Hill, and
an M.B.A. in Marketing from Eastern Michigan University.
She is a member of the Direct Marketing Association
Web Analytics Association (WAA), the
Public Relations Society of America (PRSA)
and has an APR
Amanda is a sought-after presenter and a recognized industry
thought leader. She has appeared regularly as a speaker at
Search Engine Strategies and DMA/AIM’s Net.Marketing,
Annual and Multi-Channel Marketing conferences and serves on
DMA’s Search Engine Marketing Council, of which she is the past
2003 she developed and presented a course on search engine marketing for
Amanda can be reached at Amanda@searchingforprofit.com