The Direct Marketing
Association (The DMA) is the largest trade association for
businesses interested in direct, database, and interactive global marketing,
5,200 member companies from the United States and 44 foreign nations on six
continents. Amanda Watlington was serves as on the operating committee of the
Search Engine Marketing Council (SEMC).
Public Relations Society of America (PRSA) is the world’s largest
organization for public relations professionals. Members are required to adhere
to the Society’s Member Code of Ethics. Members designated APR have
demonstrated a commitment to the profession and its ethical practice and have
completed the Society’s Examination for Accreditation in Public Relations
Web Analytics Association (WAA) unites and fosters
the interests of industry practitioners, vendors, consultants
and educators who use, sell, install, implement, consult,
teach or train in the field of Web analytics. Amanda
serves as the co-chair of the research committee.