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 Memberships 
The Direct Marketing 
                        Association (The DMA)  is  the largest trade association for 
businesses interested in direct, database, and interactive global marketing, 
with about
 
 5,200 member companies from the United States and 44 foreign nations on six 
continents. Amanda Watlington was serves as on the operating committee of the 
                          Search Engine Marketing Council (SEMC). 
Public Relations Society of America (PRSA) is the world’s largest
organization for public relations professionals. Members are required to adhere
to the Society’s Member Code of Ethics. Members designated APR have
demonstrated a commitment to the profession and its ethical practice and have
completed the Society’s Examination for Accreditation in Public Relations 
                        The 
                        Web Analytics Association (WAA) unites and fosters 
                        the interests of industry practitioners, vendors, consultants 
                        and educators who use, sell, install, implement, consult, 
                        teach or train in the field of Web analytics. Amanda 
                        serves as the co-chair of the research committee. 
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