Ten Top Search Marketing Tactics for Improving
the Search Performance of E-Commerce Sites
by Amanda G. Watlington, Ph.D.
costs continue to rise and quality paid search inventory
becomes scarcer, savvy marketers must learn to leverage
their search assets more carefully. This means looking
for new ways to acquire customers using search, to improve
organic search visibility and offset keyword price increases rises,
and to improve overall site performance. This briefing
provides ten proven search marketing tactics for improving
the search performance of e-commerce sites.
To receive your copy of this
briefing, click here.