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Ten Top Search Marketing Tactics for Improving the Search Performance of E-Commerce Sites
by Amanda G. Watlington, Ph.D. 

As keyword costs continue to rise and quality paid search inventory becomes scarcer, savvy marketers must learn to leverage their search assets more carefully. This means looking for new ways to acquire customers using search, to improve organic search visibility and offset keyword price increases rises, and to improve overall site performance. This briefing provides ten proven search marketing tactics for improving the search performance of e-commerce sites.

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