The RSS Advertising Debate: Is It Just Commerce vs. Credibility,
by Amanda G. Watlington, Ph.D.
As RSS advertising proliferates,
the discussion is shifting from a debate about whether
or not it is appropriate to include ads in RSS feeds
to what is the best strategy for using them. This briefing
reviews the main points made by proponents and opponents
of RSS advertising, provides insights into what impact
advertising is having on adoption of RSS and recommendations
for those who are considering advertisng in RSS feeds.
To receive your copy of this
briefing, click here.