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The RSS Advertising Debate: Is It Just Commerce vs. Credibility,
by Amanda G. Watlington, Ph.D. 

As RSS advertising proliferates, the discussion is shifting from a debate about whether or not it is appropriate to include ads in RSS feeds to what is the best strategy for using them. This briefing reviews the main points made by proponents and opponents of RSS advertising, provides insights into what impact advertising is having on adoption of RSS and recommendations for those who are considering advertisng in RSS feeds.

To receive your copy of this briefing, click here.

 

 

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