Fortune 500 Global Manufacturing Conglomerate
Situation – The client had built a site with over 34,000
pages of information about the company, its thousands of products and services
so that Web users would want and be able to do business with the company.
Challenge – With so much content and diverse traffic, it was
unclear whether the specific keyword or phases driving traffic were those that
would create the largest qualified audience for the site. It was also unclear
whether the site was getting the maximum yield from the top search engines.
Solution – The client received an analysis of six months of
traffic. As a result the client learned that the site was sub-optimizing its
search engine traffic and that many of its search traffic drivers were obscure
keywords and phrases, not high potential traffic drivers.
Results – The client engaged the services of a search engine
marketing firm to build traffic in accordance with the recommendations.
Qualified traffic to the site increased dramatically.