Situation A developer of financial accounting software had
decided to construct a business portal.
Site design and infrastructure were complete, but content and marketing
Challenge The client was not in a position to invest
significant funding in content development.
However, they needed a way to keep the site alive for potential
investor viewing and to encourage visitor traffic from their installed software
Solution A content strategy was developed that leveraged
low-budget, high-value syndicated content from an array of business
sources. This was supplemented by
highly targeted content written specifically for the site by a cadre of
Result The site was "ready for prime time"
in less than three months, with a varied
and significant amount of content. This
met the client's needs both in terms
of timing and budget.